tag:blogger.com,1999:blog-13158173503725291282024-02-08T02:41:43.309-08:00SEO ToolsSEOhttp://www.blogger.com/profile/13356711804423591867noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1315817350372529128.post-42417646975299967652021-12-26T08:51:00.004-08:002021-12-26T08:51:59.953-08:00What is SEO?<h1 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 3.052em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="1" style="box-sizing: border-box; display: inline;">Search engine optimization</span></h1><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="2" style="box-sizing: border-box; display: inline;">What is SEO?</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="10" style="box-sizing: border-box; display: inline;">The process of optimizing search engines (SEO) can be described as the science and art of ensuring that websites get higher rankings on search engines, such as Google.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="12" style="box-sizing: border-box; display: inline;">Since search is among the primary ways people find information online Ranking higher on search engines could result in an increase in the number of visitors to a site.</span></p><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="33" style="box-sizing: border-box; display: inline;">For Google or other popular search engines, the result page typically has ads on high on the results page. They are followed by regular results, or what marketers of search call the "organic results of a search".</span> <span class="wordai-block rewrite-block enable-highlight" data-id="11" style="box-sizing: border-box; display: inline;">The traffic generated through SEO is commonly called "organic or search-related traffic" to distinguish it from traffic generated via paid search.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="7" style="box-sizing: border-box; display: inline;">Paid search is usually called"search engine marketing (<a href="https://en.wikipedia.org/wiki/Search_engine_marketing">SEM</a>) or pay-per-click (<a href="https://en.wikipedia.org/wiki/Pay-per-click">PPC</a>).</span></p><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="3" style="box-sizing: border-box; display: inline;">The advantages of SEO</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="13" style="box-sizing: border-box; display: inline;">Optimizing search engine results is an essential aspect of <a href="https://www.optimizely.com/optimization-glossary/online-marketing/" style="background-color: transparent; box-sizing: border-box; outline: none medium !important; text-decoration-line: none; transition: all 0.5s ease-out 0s; user-select: auto;">online marketing</a> since it is among the main methods that people use to navigate the internet.</span></p><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="9" style="box-sizing: border-box; display: inline;">Search results are listed in an orderly list, and the higher on the list a website can receive, the more traffic the website will receive.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="14" style="box-sizing: border-box; display: inline;">For instance, in the typical query, the top result will be receiving between 40 and 60 percent of all traffic generated by the query, with third and second results receiving much less.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="5" style="box-sizing: border-box; display: inline;">About 2% of users go beyond the first page of results.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="15" style="box-sizing: border-box; display: inline;">So, even a slight increase in the search engine's results can lead to a website getting more visitors and possibly the business.</span></p><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="19" style="box-sizing: border-box; display: inline;">As a result the fact that many websites and businesses owners attempt to alter the results of a search so that their site appears more prominently on the Search Results Page (<a href="https://en.wikipedia.org/wiki/Search_engine_results_page">SERP</a>) over their competitors.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="6" style="box-sizing: border-box; display: inline;">This is the point where SEO is a key factor.</span></p><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="4" style="box-sizing: border-box; display: inline;">How SEO functions</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="16" style="box-sizing: border-box; display: inline;">Search engines like Google employ an algorithm, or set of rules to decide the pages that will be displayed for a particular search.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="28" style="box-sizing: border-box; display: inline;">The algorithms have evolved to become extremely complex and incorporate hundreds or even thousands various ranking factors in order to determine the rank in their results pages.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="25" style="box-sizing: border-box; display: inline;">There are however three primary indicators that search engines use for determining the credibility of a web site and the way it should be ranked:</span></p><ul style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="24" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Links</span> Linking to other sites plays an important part in determining the rank of a website on Google or other major search engine.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="32" style="box-sizing: border-box; display: inline;">This is because the link is seen as a sign of the quality of other websites, as websites owners are less likely to provide links to sites which are not of a good quality.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="29" style="box-sizing: border-box; display: inline;">Sites that gain hyperlinks from multiple other websites are regarded as authoritative (called "PageRank" within Google) within the view of search engines particularly if the websites which are linking to them are themselves reputable.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="27" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Content</span> Alongside looking at the links on a website, search engines look at the content of websites to determine if it could be relevant to a specific search query.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="17" style="box-sizing: border-box; display: inline;">A significant portion of SEO is creating <a href="https://abydosseo.com/content-writing.html">content </a>targeted at the search terms that users are looking for.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="18" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Page Structure</span> The third essential element that is essential to <a href="https://abydosseo.com/">SEO </a>refers to page structure.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="30" style="box-sizing: border-box; display: inline;">Since websites contain HTML so how the HTML code is written can influence the search engine's ability to analyze the content of a page.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="40" style="box-sizing: border-box; display: inline;">Incorporating relevant keywords into the title, URL and the headers of the page as well as making sure that the website can be crawled are steps webmasters can implement to improve the SEO on their website.</span></p></li></ul><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="37" style="box-sizing: border-box; display: inline;">The process of optimizing search engines involves optimizing each of the essential elements of the algorithms for search engines so that they be more prominent in results of a search.</span></p><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="8" style="box-sizing: border-box; display: inline;">Search engine optimization techniques</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="20" style="box-sizing: border-box; display: inline;">Learning how search engines function is only the initial step of the process to improve the search ranking of a website.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="23" style="box-sizing: border-box; display: inline;">Making a website more search engine friendly requires leveraging various <a href="https://abydosseo.com/mobile-seo-vs-desktop-seo.html">SEO strategies</a> to make sure the site is optimized for the search engine:</span></p><ul style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="44" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Keyword study</span> <a href="https://abydosseo.com/keyword-research.html">Keyword research</a> is usually the first step in <a href="https://abydosseo.com/seo-roadmap.html">SEO Roadmap</a> and includes looking at the keywords that a website is currently getting a high rank for, what keywords are the most popular and what keywords prospective customers might be searching for.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="31" style="box-sizing: border-box; display: inline;">Finding the keywords that users are using in Google or other search engines can help determine what existing content could be improved and how new content could be developed.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="21" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Marketing through content</span> When keywords that could be used are discovered Content marketing comes into the picture.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="22" style="box-sizing: border-box; display: inline;">It could be the process of changing existing content or creating new and unique articles.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="61" style="box-sizing: border-box; display: inline;">Since Google along with other engines put the highest value on content of good quality It is essential to study what content is available in the market and then create a captivating article that delivers an enjoyable user experience, and is more likely of being ranked higher in results of a search engine.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="34" style="box-sizing: border-box; display: inline;">Content that is of high quality is also more likely of being shared via social media, and also attracting websites.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="58" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Link construction</span> Since links from other sites (called "backlinks" to use SEO usage) are among the primary ranking factors used by Google as well as other search engines. getting quality backlinks is among the most important levers SEO can use.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="49" style="box-sizing: border-box; display: inline;">It can be done by promoting quality content and connecting with other websites and developing connections with webmasters, adding websites to web directories that are relevant and obtaining press coverage to get backlinks from other sites.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="52" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Optimization of the page</span> in addition to external factors like links, improving the structure of the page could yield huge benefits for <a href="https://abydosseo.com/best-seo-company-in-egypt.html">Best SEO Company in Egypt</a> and it is a feature that is completely in the hands by the website's webmaster.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="68" style="box-sizing: border-box; display: inline;">The most common techniques for optimizing on-page pages consist of optimizing URLs on the page to include keywords, changing the title tag to include relevant terms for search as well as employing the alt attribute in order to define images.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="59" style="box-sizing: border-box; display: inline;">Updates to meta tags (such in Meta Description Tag) is also beneficialas they aren't directly affecting on rankings for search engines however they can boost the click-through rates from SERPs.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="42" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Optimization of the site's architecture</span> External links aren't the only factor that is important to SEO and internal links (the ones within the website) are a major factor in SEO too.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="53" style="box-sizing: border-box; display: inline;">So, a search engine optimization specialist can boost a website's SEO by ensuring the right pages are linked to and relevant anchor text is used within those links to increase the relevancy of a website's pages to specific keywords.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="39" style="box-sizing: border-box; display: inline;">The creation of an XML sitemap is also an excellent way for bigger pages to aid search engines find and crawl every page on the site.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="36" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Semantic markup</span> Another SEO method that <a href="https://abydosseo.com/top-seo-experts">SEO experts</a> employ is optimizing semantic markup on a site's.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="63" style="box-sizing: border-box; display: inline;">The semantic markup (such such as Schema.org) uses semantic markup to define the meaning of the content on pages, such as aiding in determining the person who wrote the content or the subject and type of content on a webpage.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="48" style="box-sizing: border-box; display: inline;">The use of semantic markup could help by displaying rich snippets on the search results page including additional reviews, text and even pictures.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="57" style="box-sizing: border-box; display: inline;">Rich snippets of content in SERPs do not have any impact on rankings for search engines however, they can boost CTR from searches, which results in a rise the amount of traffic that organically comes to.</span></p></li></ul><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="26" style="box-sizing: border-box; display: inline;">Top SEO tools</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="43" style="box-sizing: border-box; display: inline;">As a discipline that is quite <a href="https://technicalseo.com/">technical SEO</a> has many tools and applications that SEO utilizes to assist in the process of optimizing websites.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="35" style="box-sizing: border-box; display: inline;">Here are some of the most commonly used free and paid software:</span></p><ul style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="60" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Google Search Console</span> Google Search Console Google Search Console (formerly called in the past as "Google Webmaster Tools") is a no-cost tool offered by Google and is an essential tool in the toolkit of <a href="https://abydosseo.com/how-do-you-find-an-seo-expert.html">SEO Expert</a>.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="51" style="box-sizing: border-box; display: inline;">GSC offers results and statistics on the traffic for the top websites and keywords that can assist in identifying and correct technical issues on site.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="45" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Google Ads Keyword Planner</span> Keyword Planner is another free tool that is provided by Google within its Google Ads product.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="56" style="box-sizing: border-box; display: inline;">While it was created to be used for paid search but it could be an effective tool to aid in SEO as it gives keywords suggestions and search volume, which are beneficial when researching keywords.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="50" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Tools for analysis of backlinks</span> There are numerous link analysis tools on the market and the two main ones consisting of <a href="https://ahrefs.com/">AHREFs </a>as well as Majestic.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="54" style="box-sizing: border-box; display: inline;">Backlink analysis tools enable users to see which websites are linking to their websites, or to the sites of their competition, and can be used to locate new links in link building.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="46" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">SEO platforms</span> There are a variety of various SEO platforms that integrate several of the tools SEO requires to optimize websites.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="38" style="box-sizing: border-box; display: inline;">The most well-known are <a href="https://moz.com/">Moz</a>, BrightEdge, Searchmetrics and Linkdex.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="55" style="box-sizing: border-box; display: inline;">These platforms monitor the rankings of keywords aid in keyword research, find SEO opportunities off-page and on-page and perform a variety of other SEO-related tasks.</span></p></li><li style="box-sizing: border-box;"><p style="box-sizing: border-box; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="69" style="box-sizing: border-box; display: inline;"><span style="box-sizing: border-box; font-weight: 700;">Social media</span> - The majority of social media sites do not have an impact directly on SEO however, they are a great way to network with other webmasters and for building relationships that create link building opportunities and guest post opportunities.</span></p></li></ul><h3 style="background-color: white; box-sizing: border-box; color: var(--iq-title-text); font-family: Poppins, sans-serif; font-size: 1.953em; font-weight: 500; letter-spacing: 1px; line-height: 1.5; margin: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="41" style="box-sizing: border-box; display: inline;">Optimizing search results: From clicks to conversions</span></h3><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="66" style="box-sizing: border-box; display: inline;">When done correctly, search engine optimization could drastically increase the amount visitors to a site however, all the traffic from search engines won't expand a business without converting to paying clients.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="47" style="box-sizing: border-box; display: inline;">This is the point where <a href="https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/" style="background-color: transparent; box-sizing: border-box; outline: none medium !important; text-decoration-line: none; transition: all 0.5s ease-out 0s; user-select: auto;">the conversion rate optimization (CRO)</a> comes in.</span></p><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="62" style="box-sizing: border-box; display: inline;">Optimization of conversion rates involves methods like <a href="https://www.optimizely.com/optimization-glossary/ab-testing/" style="background-color: transparent; box-sizing: border-box; outline: none medium !important; text-decoration-line: none; transition: all 0.5s ease-out 0s; user-select: auto;">A/B tests</a> to make adjustments to websites and determine the effect they have on a website's <a href="https://www.optimizely.com/optimization-glossary/conversion-rate/" style="background-color: transparent; box-sizing: border-box; outline: none medium !important; text-decoration-line: none; transition: all 0.5s ease-out 0s; user-select: auto;">efficiency in converting</a>.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="65" style="box-sizing: border-box; display: inline;">The most successful search marketers realize that merely bringing visitors to a website isn't enough. What happens to the traffic once it arrives at the site is equally important.</span></p><p style="background-color: white; box-sizing: border-box; color: #414141; font-family: sans-serif; font-size: 14px; letter-spacing: 1px; margin-bottom: 1rem; margin-top: 0px;"><span class="wordai-block rewrite-block enable-highlight" data-id="67" style="box-sizing: border-box; display: inline;">CRO was once a complicated and technical procedure, but with the help of software like Optimizely testing to increase conversion rates on your site is as easy as putting in just one word of Javascript.</span> <span class="wordai-block rewrite-block enable-highlight" data-id="64" style="box-sizing: border-box; display: inline;">The best part is that <a href="https://abydosseo.com/seo-expert-in-london.html">SEO Expert In London</a> visual editor lets users to modify the site without having write only a single word of code.</span></p>SEOhttp://www.blogger.com/profile/13356711804423591867noreply@blogger.com0